Category: E-commerce

Online stores compete on a different playing field from content sites. Product pages cannibalise each other, faceted navigation multiplies URLs, thin category pages pile up, and reviews and stock levels change what Google sees from one crawl to the next. This category covers the SEO and link building work that actually moves revenue for e-commerce brands: earning links to commercial pages without tripping quality filters, structuring collections so they rank instead of competing, fixing the technical debt that scale creates, and building the kind of authority that survives an algorithm update. Written for store owners and the agencies working alongside them.