Category: studies

Case studies are where SEO theory meets a real budget, a real timeline, and a real client who wants to know what they got for the money. This category documents campaigns we have run: the state of the site when we started, the strategy we chose and why, what we built month by month, and how rankings, traffic and authority responded. We include the parts that did not work alongside the parts that did, because the decisions that get reversed are usually more instructive than the ones that go to plan. If you want to know what a link building engagement actually looks like from the inside, start here.