Concentrating on customers: a new measure of size-based market power
What this article covers A comprehensive explanation of the 2024 working paper “Concentrating on Customers: Spending Across Firms and Space” by Christina Patterson and Joseph Vavra (Chicago Booth & NBER) — covering the paper’s central thesis, its new customer-location-based concentration measure, five key empirical findings, implications for antitrust policy and competition analysis, and the link […]
Follett Software inbound marketing pipeline conversion SDR workflow
What this article covers A complete guide to how Follett Software’s inbound marketing pipeline works, how Sales Development Representatives (SDRs) convert leads into qualified opportunities, the key pipeline stages, performance metrics, common workflow failures, and actionable optimisation strategies — with context specific to K-12 EdTech sales cycles. Follett Software serves two-thirds of all schools in […]
Recent innovative marketing campaigns examples 2025
Quick summary: This article covers the most innovative marketing campaigns of 2025, including real results, campaign types, and key lessons for marketers, brand strategists, and business owners looking to improve their marketing strategy. 2025 produced some of the most talked-about marketing campaigns in recent memory. From a B2B data company turning a CEO scandal into a […]
Top 6 Marketing Agencies in Faisalabad: The 2026 Definitive Guide
For businesses in Pakistan’s industrial hub, staying competitive means more than just having a quality product—it requires a dominant digital presence. Faisalabad’s marketing landscape has evolved rapidly, shifting from traditional print and word-of-mouth to sophisticated, data-driven digital strategies. If you are searching for the best marketing agency in Faisalabad, you need a partner that understands […]