Category: Google

Google changes constantly, and most of what gets written about those changes is guesswork. This category is where we work through what Google has actually said and what the data actually shows: how ranking systems behave in practice, what core updates tend to reward and punish, how features like the Local 3-Pack and AI Overviews change the click landscape, and which of the company’s own tools are worth your time. We separate confirmed documentation from community speculation, flag where the evidence is thin, and focus on what the change means for the decisions you have to make about your own site.